BRAND IMAGE

Business practitioners and management experts have explained the term ‘Brand image’ in a somewhat courtly gentleman fashion. Brand calls up feeling of images and perceptions-particularly of style, modernity, class, quality and so on. One can think of Pepsi, Nike, Coke, Nestle, Parker, Raymonds, Adidas, Apple, Rolex, Revlon, Mactintosh, Sony, Google, Philips, Panasonic and we can foretell  such brand would be immediately recognized by majority of persons. A brand image dwells not so much in the product itself but in the mind of the consumer. Really, they are imagined benefits and reflect expectations, beliefs and attitudes surrounding a brand.