Business practitioners
and management experts have explained the term ‘Brand image’ in a somewhat
courtly gentleman fashion. Brand calls up feeling of images and
perceptions-particularly of style, modernity, class, quality and so on. One can
think of Pepsi, Nike, Coke, Nestle, Parker, Raymonds, Adidas, Apple, Rolex,
Revlon, Mactintosh, Sony, Google, Philips, Panasonic and we can foretell such brand would be immediately recognized by
majority of persons. A brand image dwells not so much in the product itself but
in the mind of the consumer. Really, they are imagined benefits and reflect
expectations, beliefs and attitudes surrounding a brand.
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