A SAMPLE QUESTIONNAIRE TO STUDY CONSUMER BEHAVIOUR TOWARDS SOFT DRINKS
We are doing a survey on consumer behavior towards soft drinks. We would be grateful if you could spare a few minutes to fill up this questionnaire.
1. Name: _____________________ 2. Age: __________3. Sex: Male Female4. Address: _______________________________________
5. Occupation:
Govt. Employee Business
Pvt. Sector Employee Student
Any other (Specify)
6. Monthly Income:
Below 5000 5000-10,000 Above 10,000
7. Do you take cold drinks? If Yes, how frequently (weekly)?
Less than 2 Between 2-5 Above 5
8. Which flavour do you like most?
Cola Orange Mango Lemon Any other _______
9. How much importance do you give to a brand name when asking for a cold drink?
Very much Moderate Low
10. If you don’t get your favourite brand what will you do?
(a) Take what the seller gives
(b) Ask your next preference
(c) Leave the shop
11. Which brands of cold drinks do you like most? (rank your preference)
Pepsi Coke Campa Cola Mirinda
Slice Canada Dry Any other ______
12. What do you consider most while choosing a cold drink.
(a) Brand Name (b) Availability
(c) Taste (d) Advertisement
(e) Any other (specify) ________
13. In your opinion, what should be the normal size of a cold drink?
(a) 200 ml (b) 250 ml (c) 300 ml
14. What do you think should be the reasonable price of a cold drink?
(a) Rs.6 (b) Rs.7 (c) Rs.8
(d) Rs.9 (e) Rs10
15. Why do you prefer a particular brand of cold drink? (Write in a few lines).
SAMPLE II
A SAMPLE QUESTIONNAIRE ON ACTIVE SPORTSWEAR
Ref. No.:______________ City:. _____________ Survey Location:.
1. What sports do you play in your leisure time?
(a) Cricket (b) Football (c) Golf (d) Jogging(e) Lawn Tennis (f) Skiing (g) Swimming (h) Other
2. Brands you are aware of as being players in active sport wear apparel category:
3. From where do you buy your active sportswear?
4. You prefer to buy your active sportswear from:
(a) Exclusive store (b) Department store (c) Multi-brand store
5. Rate the following product attributes that influence you while buying active sport wear: 1 2 3
Not. Imp. Important Most Imp.
a. Fit b. Fabric c. Color d. Style e. Comfort f. Packaging g. POP h. Brand
i. Price
6. Preferred Brand (tick any two brands only):
a. Adidas b. Athlete c. Enkay d. Fila
e. Lacoste f. Nike g. North Star h. Proline
i. Puma j. Reebok k. Sergio Tacchini I. Speedo
m. Sportiff n. Others
7. When did you purchase your last unit?
a. Within last 3 months b. last 3-6 months c. 6 months +
8. Could you rank the following brands on your perception of how good these are in terms of (ranks from 1 to 8 with the best brand as 1):
9. Are you satisfied with the product quality of the shoe worn by you?
a. Yes b. No
10. Amongst all the existing brands, list the missing attributes.
11. Average spending (per annum) on active sportswear clothing (in rupees)
a. Upto Rs 2,000 b. Rs 2,001-4,000 c. Rs 4,001 -7,000
d. Rs 7001 -10,000 e. Rs 10,000-20,000 f. Rs 20,000+
12. Average number of outfits bought by you per annum:
a. 1-5 b. 6-10 c. 11-15 d. 15+
13. What do you think is the optimum price for a premium product in the following product categories?
Product Price point Product Price point
(p1...p10) (p1...p10)
a. T-shirt g. Swimwear
b. Shorts h. Tennis apparel
c. Jogging suit i. Golf apparel
d. Track suit j. Leisure wear
e. Leotard k. Shoe
f. Outdoor jacket i. Cap
P1: 0-250 P2: 251-400 P3: 401 –700 P4: 701-1000
P5: 1001-1500 P6: 1501-2000 P7: 2001-2500 P8: 2501-3000
P9: 3001-3500 P10:3500+
14. Which of the following influences you most when purchasing active sportswear? a. TV Commercial b. Press Advt c. Direct Mail
d. In-store Promotion e. Gift Scheme f. Instructor Recommendations
15. Would you be open to buying your active sportswear through:
a. Mail Order b. Stores at Club/Gymkhanas, etc. c. Regular garment store
16. Personal details:
A. Name (Mr/Mrs/Ms) ___________________________
B. Age(Years): a. Under 15 b. 15-20 c. 20-25
d. 25-30 e. 30-40 f.40+
C. Sex: a. Male b. Female
D. Address ________________________________________
City__________ Pin Code______ Tel:___________
E. Education: a. School b. College c. Graduate d. Post-Graduate
F Marital Status: a. Married b. Unmarried
G. Occupation (please specify)
a. Pvt. Sector b. Govt. Sector c. Student
d. Housewife e. Retired/Non-working f. Business
g. Self-Employed Professional
H. Function (please specify)
a. Sales/Marketing/Advertising b. Admn /Personnel
c. Systems d. Production/Materials/R&D
e. General Management f. Finance/Accounts
I. Managerial Level (please specify)
a. Owner/Partner/ CEO Abp Mgmt b. Senior Management
c. Middle Management d. Junior Management
J. Household monthly income: (in Rs)
a. Under 20,000 b. 20,000-40,000
c. 40,000-75,000 d. 75,000-1 lakh
e. 1 lakh-5 lakh f. 5 lakh+
K. Is the house/flat you live in
a. Owned by you b. Rented c. Any other
L How do you spend your leisure time (most of it)
a. Visit club b. Play
c. See movies d. Eat out
e. Other (please specify)
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