While dealing with the research client, there are several considerations which must be kept in mind at the time of undertaking research of any sort either market, product, financial or human resource or any other type.
1. Secrecy: Some of the persons or firms using services of research agencies need confidentiality of their research for a variety of reasons and do not wish to disclose their identities. Therefore, they engage outside consultancy firms to conduct research projects. Specifically, at the time of testing a new product idea, a firm does not wish that the company image influence its consumers or at the time of considering entry into a new market, it may not like its competitors to know its market entry plan. That is why corporations have a right to keep themselves separate from the supporting the projects. This kind of confidentiality is termed as sponsor nondisclosure. The research firm must respect this desire and arrange such a plan that protects the identity of the research using firm. Another reason for confidentiality is concerned with the purpose of the study and its particulars. A client may have a plan of testing a new idea not yet patented does not wish the competitors to be aware of its plans. A firm may be examining employee complaints and has no wish to ignite union resistance. Therefore, for several reasons client firms have the right to ask for and get purpose nondisclosure and findings nondisclosure.
2. Quality Research: Another important issue for the researcher is the client’s right to quality research. This right of the client consists of providing the design of research appropriate to data analysis and interpretation to reporting of the results that maximizes the sponsor’s value for resources expended. The researcher has the responsibility to provide the appropriate handling and reporting tools and techniques appropriate for the data collected and interpretation of results. Ethical researchers guide the client with the sort of study needed to resolve the issues management is encountered with. The researcher has the responsibility to show right path to the client as to the design of the project, the use of appropriate tools and techniques for the research. The reporting techniques are considered another important consideration relating to the quality research. It is the researchers’ responsibility to observe various conditions relating to research design, sampling, statistics, reporting technique and ensure that the results are valid. An ethical researcher ever observes the rules, fulfils the conditions, reports findings in such a manner that reduces the possibility of false conclusions.
3. Sponsor’s Ethics: Occasionally, the sponsors may ask the research specialists to participate in unethical behaviour. If the researcher complies with the demand it would amount to breach of ethical standards. The researcher must avoid violating respondent secrecy, manipulating data, or generating false data to meet the desired objective, misinterpretation of data, using biased perspective in interpretation of data, leaving sections of data analysis and findings and making recommendations beyond the purview of collected data. The correct way for an ethical researcher is to educate the sponsor regarding the purpose of research. The role of the researcher is confined to fact-finding and distorting the truth or breaching faith of the respondents may create problems in future for the sponsor. If the researcher fails to persuade the sponsor, it is better for the researcher to terminate the relationship with such sponsor.
1. Secrecy: Some of the persons or firms using services of research agencies need confidentiality of their research for a variety of reasons and do not wish to disclose their identities. Therefore, they engage outside consultancy firms to conduct research projects. Specifically, at the time of testing a new product idea, a firm does not wish that the company image influence its consumers or at the time of considering entry into a new market, it may not like its competitors to know its market entry plan. That is why corporations have a right to keep themselves separate from the supporting the projects. This kind of confidentiality is termed as sponsor nondisclosure. The research firm must respect this desire and arrange such a plan that protects the identity of the research using firm. Another reason for confidentiality is concerned with the purpose of the study and its particulars. A client may have a plan of testing a new idea not yet patented does not wish the competitors to be aware of its plans. A firm may be examining employee complaints and has no wish to ignite union resistance. Therefore, for several reasons client firms have the right to ask for and get purpose nondisclosure and findings nondisclosure.
2. Quality Research: Another important issue for the researcher is the client’s right to quality research. This right of the client consists of providing the design of research appropriate to data analysis and interpretation to reporting of the results that maximizes the sponsor’s value for resources expended. The researcher has the responsibility to provide the appropriate handling and reporting tools and techniques appropriate for the data collected and interpretation of results. Ethical researchers guide the client with the sort of study needed to resolve the issues management is encountered with. The researcher has the responsibility to show right path to the client as to the design of the project, the use of appropriate tools and techniques for the research. The reporting techniques are considered another important consideration relating to the quality research. It is the researchers’ responsibility to observe various conditions relating to research design, sampling, statistics, reporting technique and ensure that the results are valid. An ethical researcher ever observes the rules, fulfils the conditions, reports findings in such a manner that reduces the possibility of false conclusions.
3. Sponsor’s Ethics: Occasionally, the sponsors may ask the research specialists to participate in unethical behaviour. If the researcher complies with the demand it would amount to breach of ethical standards. The researcher must avoid violating respondent secrecy, manipulating data, or generating false data to meet the desired objective, misinterpretation of data, using biased perspective in interpretation of data, leaving sections of data analysis and findings and making recommendations beyond the purview of collected data. The correct way for an ethical researcher is to educate the sponsor regarding the purpose of research. The role of the researcher is confined to fact-finding and distorting the truth or breaching faith of the respondents may create problems in future for the sponsor. If the researcher fails to persuade the sponsor, it is better for the researcher to terminate the relationship with such sponsor.
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