Sunday, April 27, 2014

CONVENIENCE SAMPLING

Convenience Sampling: A sample obtained from readily available lists such as telephone directories or other prepared population statements is called convenience sample.

Even if the random sampling procedures are adopted, this technique cannot be considered as a random sample, the simple reason being that these basic lists are not prepared keeping in view the object of the study. The population data considered for the study shall depend on the specific object proposed and; readily available information sources may not suit the purpose of the study.
Related Articles

No comments:

Post a Comment

Random Posts

  • PERFORMANCE APPRAISAL
    21/01/2014 - 0 Comments
    The basic objective of human resource development is to develop people in the organization and to ensure…
  • EVALUATION  OF  MARKETING RESEARCH EFFORT
    02/04/2014 - 0 Comments
    There are two levels at which the marketing research must be evaluated and controlled.  They are: 1.…
  • TURNAROUND STRATEGIES
    02/05/2014 - 0 Comments
    There is no standard model of how a company should respond to a decline. A number of generic successful…
  •  OLIGOPOLY
    11/08/2014 - 0 Comments
    Normal 0 false false false EN-IN X-NONE X-NONE …
  • ADVERTISEMENT ELASTICITY OF SALES
    11/04/2014 - 0 Comments
    The advertisement expenditure helps in promoting sales. The impact of advertisement on sales is not uniform…